FIRE
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ICE
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MEET THE OWNER
It Started With Emily Looking for a Better Way to Heal
Emily Wyse didn't set out to open a recovery room. In 2020 she was working through a string of health problems and wanted options beyond more appointments, so she founded Move Wysely and started digging into the research. Heat and cold kept coming up in what she read. Then she found breathwork.
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"The combination of breath work and cold/heat exposure has steadily improved my health," she says. She opened Fire & Ice so people around Williamsville could try the same thing on their own schedule. Step Out Buffalo covered it in 2024 under the headline "Buffalo's First Cold Tub & Sauna Sessions."
CONTRAST THERAPY
You pick the order and the pace. A common pattern is a long stretch of heat, a short dip in the cold, and a break before the next round. Finish on cold if you want to wake up, or on heat if you're heading home to bed.
COLD PLUNGE
Go in slowly: waist first, then chest, then shoulders. Your breathing will want to speed up, so slow it down on purpose with long exhales. If your hands get too cold, rest them on the edge of the tub.
SAUNA
It's kept around 180°F, and the higher the bench, the hotter it gets, so start low on your first visit. Most people are sweating within a few minutes. Keep water nearby, and step out to cool off whenever you need to.
FREQUENTLY ASKED QUESTIONS
Getting to Know Fire & Ice
A few things people ask about the business before their first visit.
Emily Wyse. She started Move Wysely in 2020, and Fire & Ice grew out of her own heat-and-cold routine.
Same owner, separate focus. Move Wysely LLC is the company, and Fire & Ice is the part of it that's dedicated to sauna and cold plunge sessions, with its own website and booking.
Not unless you bring them. Bookings don't overlap, so nobody walks in partway through your time.
Yes. There's enough bench space for a team, a few coworkers or a group of friends. Call or text (716) 218-8614 to plan it.
Call or text (716) 218-8614, or email emily@movewysely.com. We're at 867 Hopkins Rd, Suite 102, Williamsville, NY 14221.
